SillyCo

SillyCo (SillyCompany) will be arriving soon! We are beginning with children's books, then will jump that up to an online interactive fun zone! While we are building, please feel free to look through our business summary. Thank you.

DRAFT BUSINESS PLAN for

SillyCo.com a.k.a. Silly Company  

Executive Summary 

SillyCo.com is a developer of intellectual property (IP) for children on the Internet.  

Mission Statement for Silly Company  

·         Giving is living . . . joy, laughter, love 

·         Silly fun for everyone! 

·         Proud to be silly 

Corporate Structure 

For profit Corporation  

Charitable Goodwill 

Donations will be assigned quarterly at the discretion of the board of directors to the numerous children’s causes the company supports with charitable sister Foundation formed within 2 – 5 years of operation 

Goals 

·         To develop and maintain safe, fun internet-based interactive virtual worlds for children  

·         To market intellectual properties for children via the Internet   

·         To generate multiple revenue streams via memberships subscriptions (keys to the company), advertising, branded merchandise licensing  

·         To grow the company in a sustainable way, layering one success on top of another  

·         To raise charitable funds that will be made available for supporting children’s causes around the world within the parameters and interests of the board of directors  

·         To partner with like-minded and well known entities who will lend their name and reputation to the initiative 

·         To be a good corporate citizen and promote goodwill whenever possible 

·         To innovate and motivate internet based social skills, play and learning  

·         To inspire creative play and use of imagination 

·         To lead by example as a green company, mindful of the environment 

Short Term Objectives 

·         Complete the SillyCo.com business plan by end of March 2009* 

·         Establish an operating budget (contract e’ees?) for SillyCo.com with targets by end of March 2009* 

·         Establish a catalog of proprietary intellectual properties (children’s brands), with concept and art, immediately---ongoing* 

·         Obtain funding by June 2009* 

·         Trademark and protect Intellectual Properties—begin the process June 2009** 

·         Incorporate, organize and establish a legal corporate structure for the company by July 2009** 

·         Design and market first interactive virtual world web site within 6 months of obtaining operating funds** 

·         Recruit talent and experts in the industry, all outside project work will be through specific contract hires, once funding obtained—ongoing** 

*Establish immediately     **Funding required 

Long Term Objectives 

·         Expand and maintain virtual world web sites that meet the parameters established by the board of directors—1 year 

·         Identify children’s causes worldwide to support with a portion of profit revenue—1 to 3 years  

·         One of SillyCo’s ultimate goals and objectives would be to foster celebrity endorsements. Celebrity guests would be welcome to take an active position on the Board of Directors and/or as an Ambassador role, depending their level of support. Celebrities who are on the Board of Directors would not be paid for their role and would lend their popularity to the cause; they would have input on the overall organizational direction and would be willing to attend promotional launch events. Celebrities who have shown support in the past for children’s causes include Jim Carrey, Mike Myers, Lucy Lawless, Christie Brinkley, Oprah, Ellen, Jamie Lee Curtis and a multitude of others. Whether SillyCo fosters celebrity endorsements or not would in no way hinder the ability of the company to conduct business as usual. 

 For more details, you are welcome to contact us.